Pay-Per-Click (PPC) advertising is a popular digital marketing strategy where advertisers pay for each click, driving targeted traffic to their websites.
Selecting the right keywords is crucial. Focus on terms your audience searches for to improve visibility and ad performance.
Control costs by setting a daily or monthly budget, ensuring you get the most out of each campaign within your financial goals.
Analyze campaign metrics like click-through rate (CTR) and conversion rate to adjust strategies and improve results over time.